Michelle Eugenia Yee

Michelle Eugenia Yee is an associate editor at Communication Arts and a freelance writer. A recent graduate from Chapman University’s Creative Writing MFA program, her journalistic work has appeared on several media websites, from Chapman Magazine toLos Angeles magazine. In her free time, she enjoys reading Jane Austen novels and collecting postcards from around the world.

Save Your Soul

Advertising has long suffered under the weight of its sleazy reputation. But Richard Wise, the “strategic spin doctor” behind the infamous Joe Camel cigarette campaign, encourages advertisers to hold their chins high. As he writes in the introduction of Save Your Soul: Work in Advertising: A Cheeky Proposal From America’s Most Condemned Adman, “working hard at making brilliant advertising will make you into a far better person than you were when you began.”
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